Tuesday, October 11, 2005

The Social Epidemic of Piracy

Great story in Sunday's L.A. Times about the global web of pirated movies. The amazing sequence of events outlined in the article underscores the social epidemic of piracy. The story of bootlegged copies of Spider-Man 2 after it premiered in New York on June 30, 2004 is quite alarming:

  1. June 30, 2004, one minute after midnight: A cammer illegally records Spider-Man 2 at a theater in Manhattan.
  1. The recording is transferred to a computer and, often, posted online. The master copy is delivered to a manufacturer either as a DVD or electronically.4 a.m. the same day: Pirates of the Theatre, a group of bootleggers ... posts [online] a copy of Spider-Man 2.
  1. The manufacturer starts churning out discs, then sells to a network of distributors. They, in turn, sell to teams of vendors and street peddlers.Hours later: Movie is downloaded and thousands of copies are made. First counterfeit DVDs for sale are seized in New York, New Jersey and the Philippines.
  1. Other bootleggers get the bogus DVD and start making their own versions. Meanwhile, online pirates obtain the disc and post its contents to the Internet.A week later: Bootleg DVDs of "Spider-Man 2" have been seized in nine countries.
  1. Manufacturers around the globe download the movie file from the Internet and produce more copies to feed their own networks of distributors and retailers. By the end of July: Authorities have recovered contraband copies in 22 countries. Virtually all the copies can be traced to three illegal recordings, done at 12:01 a.m. June 30.

That last paragraph bears emphasis: Thousands of pirated copies sold in almost two-dozen countries thirty days after the film's release can all be traced to three illegal recordings at Manhattan theaters on opening night.

Quite reminescent of the social epidemic theory outlined in Malcolm Gladwell's The Tipping Point. According to Gladwell, the key to an epidemic is "the law of the few", "the stickiness factor", and "the power of context." A couple of cammers ("the few) record and distribute on the Internet extraordinarily popular ("sticky") movies, and the global culture of online contraband movies ("context") creates a tremendous market for the product. The end result: a global epidemic of a popular pirated movie.

Gladwell's response to criminal epidemics is James Q. Wilson's theory of "Broken Windows." "If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes." (p. 141). He suggests that the solution to major crime is to change the environment that spawns minor crime.

What if every country that tolerated piracy was treated by the world community like an urban neighborhood that tolerated broken windows? Will changing the social context in these countries on "petty" theft like piracy alter their attitude about the rule of law for more serious offenses? What if we were to employ, as USTR recently announced, "all tools and resources at our disposal to bring pressure to bear on countries to reform their intellectual property regimes"? This list of recent enforcement efforts is encouraging. Piracy epidemics will no doubt continue, but stricter enforcement efforts brought to bear against targeted countries might stem the tide. That's good not simply for fighting piracy, but for pomoting the rule of law in those countries.


Blogger anonymous said...

Having just re-read Gladwell's Tipping Point a month ago, I can state the exam here has little to do with a tipping condition -- though it certainly appears to on the surface. Indeed, The Tipping Point's basic concepts are still sound, but somewhat dated upon re-reading now, years later.

The comment that the fact the bulk of bootlegs can be traced to three Manhattan tapings has nothing to do with a tipping point -- at all. Rather it's simply a factor of the speed of distribution the internet provides -- nothing more, nothing less. The propogation thereafter is again a factor of distribution channel, and NONE of the factors Gladwell recounts.

10/11/2005 1:04 PM  
Blogger ninest123 Ninest said...

ninest123 08.08
michael kors outlet, coach outlet, louboutin, tiffany jewelry, burberry outlet online, nike air max, chanel handbags, michael kors outlet, oakley sunglasses, gucci outlet, longchamp outlet, longchamp, prada handbags, ray ban sunglasses, oakley sunglasses, coach purses, replica watches, burberry, jordan shoes, kate spade outlet, ray ban sunglasses, michael kors outlet, nike outlet, louboutin outlet, kate spade handbags, coach factory outlet, coach outlet, tory burch outlet, polo ralph lauren outlet, nike free, michael kors outlet, christian louboutin outlet, tiffany and co, prada outlet, true religion jeans, michael kors outlet, longchamp outlet, louboutin shoes, oakley sunglasses, polo ralph lauren outlet, nike air max, michael kors

8/07/2015 11:52 PM  
Blogger ninest123 Ninest said...

louboutin pas cher, michael kors, sac guess, michael kors, nike air max, air jordan pas cher, ray ban uk, hollister pas cher, vans pas cher, converse pas cher, true religion jeans, michael kors, oakley pas cher, true religion outlet, nike blazer, nike air max, timberland, lacoste pas cher, north face, nike free, vanessa bruno, hollister, nike air max, burberry, true religion jeans, lululemon, longchamp pas cher, nike free run uk, tn pas cher, nike roshe run, air max, ralph lauren uk, mulberry, hogan, abercrombie and fitch, north face, air force, new balance pas cher, hermes, sac longchamp, ralph lauren pas cher, ray ban pas cher

8/07/2015 11:53 PM  
Blogger ninest123 Ninest said...

herve leger, ferragamo shoes, new balance, giuseppe zanotti, nfl jerseys, mac cosmetics, nike roshe, asics running shoes, oakley, vans shoes, north face outlet, baseball bats, reebok shoes, insanity workout, birkin bag, babyliss, valentino shoes, mcm handbags, beats by dre, nike trainers, mont blanc, p90x workout, nike huarache, ghd, instyler, timberland boots, celine handbags, jimmy choo shoes, abercrombie and fitch, hollister, iphone 6 cases, nike roshe, soccer shoes, nike air max, longchamp, chi flat iron, hollister, soccer jerseys, north face outlet, bottega veneta, lululemon, wedding dresses

8/07/2015 11:54 PM  
Blogger ninest123 Ninest said...

thomas sabo, karen millen, gucci, toms shoes, links of london, ugg boots uk, ralph lauren, ugg,uggs,uggs canada, pandora charms, swarovski, montre pas cher, uggs on sale, ugg boots, hollister, juicy couture outlet, pandora charms, ray ban, bottes ugg, ugg boots, lancel, supra shoes, ugg boots, ugg pas cher, wedding dresses, coach outlet, marc jacobs, juicy couture outlet, louboutin, vans, converse outlet, converse, swarovski crystal, ugg boots, pandora jewelry, replica watches, hollister, ugg,ugg australia,ugg italia, nike air max
ninest123 08.08

8/07/2015 11:55 PM  
Blogger 柯云 said...

oakley sunglasses wholesale
ugg boots sale
uggs on sale
ugg outlet
michael kors outlet
retro 11
michael kors handbags
discount ugg boots
cheap oakleys
uggs for sale
giuseppe zanotti outlet
ugg outlet store
ray-ban sunglasses
cheap oakley sunglasses
ugg boots sale
cheap uggs sale
louis vuitton purses
jordan 11s
oakley sunglasses wholesale
uggs for chea
louis vuitton handbags
the north face jackets
tods outlet store
louis vuitton outlet stores
hollister clothing
michael kors outlet
cheap toms shoes
gucci handbags
kids lebron shoes
uggs on sale
north face jackets
air max 95
coach factory outlet
rolex watches
uggs on sale
official coach factory outlet
louis vuitton outlet stores

12/22/2015 8:23 PM  

Post a Comment

<< Home